For the first quarter this year, the McDonald’s recorded a drop. Although the sales recorded at the end of this quarter was a bit low, the drop was not as much as it had initially been predicted. In a bid to reverse this trend, the McDonald’s has been making a number of changes, aimed at drawing in more customers.
To correct prior drops in sales, the McDonald’s stocks have appreciated in value. Among the corrective measures taken by the fast food restaurant was providing ‘bowl’ options, just like its competitor fast-food restaurants. Being a rather popular alternative in the country, this change was particularly meant to attract the younger generation to the fast-food restaurant, hence increase sales.
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